For the Hyland's Naturals "Here For It" ad campaign, I encapsulated the brand's ethos of natural wellness and holistic living through natural, subtle, and smooth animation. Drawing inspiration from the brand's commitment to using natural ingredients in their products,I wanted to evoke a sense of ease and simplicity, from the gentle sway of the flowers to the almost-meditative pacing. The final deliverables were 1:1 and 16:9 MP4 that utilized both live-action footage and animated designs, in which I used Photoshop to prep the design files for animation and used After Effects to execute the modern and minimalistic animations. I worked closely with the Creative Producer to ensure that the clients were satisfied with the brand alignment, as well as the Sound Designer to make the ads seem as if we were in the room with the action.