In April 2022, Brooks Shoes aimed to release their new athletic shoe line, New Glycerin 20, which boasted pillowy soft insoles and cloud-like support. To demonstrate this visual, I worked closely with Abe Sands to design the motion of the hand-drawn bubbles overlaid on top of live-action footage. The project illustrator and I went through multiple rounds of revisions to ensure thatI balanced the sleek and clean motion while following Brooks Shoes' tactile and free spirited sketches. The ad campaign saw a world-wide release and in five different languages.